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"A Dedication to Seed"

Client: Snow Seed Company

Background: Snow Seed Company has always been known for doing business with three key principles in mind: quality, variety and service. Commitment to excellence in these three areas is essential when you are a dealer of seed products. Snow Seed has successfully promoted these three principles through two long-standing ad campaigns, but in 2001, they decided they needed a corporate brochure to communicate directly with customers as well. They wanted a piece that not only promoted their principles, but also could serve as a presentation folder with a pocket for individual product sheets.

Objective: To create a promotional piece that not only functions as a presentation folder, but also demonstrates Snow Seed's advancement in the industry and conveys their commitment to quality, variety and service.

Result: An award-winning corporate package, including a folder with an additional signature to convey Snow Seed's message, as well as a product sheet promoting their vineyard crops. The client was very pleased with the way his tried and true message was presented in such a contemporary style. The design won a Gold Award from the Printing Industries of Northern California (PINC).

 
 
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"The California Collection"

Client: California Florida Plant Company, L.P.

Background: California Florida Plant Company breeds and propagates many varieties of potted carnations. Through breeding, Cal-Florida has produced many stunning, vibrant colors which buyers had never seen before. In 2001, with so many new varieties, Cal-Florida wanted to produce a brochure that displayed the beautiful colors of the potted carnations as well as the many possibilities of where and how to place them.

Objective: To create a catalog that would show retailers and growers the full range of colors that are possible with potted carnations, as well as demonstrate a complete range of planting ideas.

Result: A brochure with color that is true to life. The printing is so rich and vibrant, just like the colors of the carnations, that customers have been amazed:
     
 
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"This brochure has helped increase our sales tremendously. It has been so nice to be able to make sales from just showing the catalog and then when the product arrives the customer gets exactly what they expected.”

- Margaret Hasegawa,
Marketing and Product Development Manager

Awards: Hemlock Printers Ltd. received a Silver Award from the International Gallery of Superb Printing for the superb craftsmanship exhibited in the production of the brochure. The brochure was eligible for the international competition because of earlier having won a certificate of Merit in the Gallery of Superb Printing of British Columbia in 2002. The awards are based on the quality of printing, photography and design. The designer for the piece was Mira Kamada of Monterey. The photography was done by Batista Moon Studio in Monterey.
     
 
 
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